Still Walking

We still remember the feeling of the very first day we opened — in a small corner of Siam Square. There was excitement. And a quiet sense of being overwhelmed.

Siam Square has always been a place that shapes how people dress —then, and still now, more than a decade later.

Since the early 2010s, we have met many along the way.

Some passed through briefly.

Others stayed.

A few have been with us for more than ten years — still walking alongside London Brown, through their shoes, and the lives they’ve built in them.

The project began with our founder, Tatsura “Oki” I-washita, who one day realized — almost unexpectedly — that London Brown had passed its 15th year. What started as a small project after graduation had quietly become something much longer in time.

Around the same period, he began encountering familiar faces — customers from the early days. Not just once, but repeatedly. More than he could have remembered. People who had once walked into the store years ago, now returning in a different stage of life.

That experience led to a simple question: how are those who once walked with London Brown doing today? What has changed, and what has remained? And unexpectedly, many of them still remember their first pair.

What followed are eight stories — or perhaps, eight continuations — from those who are still walking with London Brown.

P — The Designer From Arrondissement

Now based in Paris, P returns to Bangkok briefly — and finds time for this conversation.

He has been part of London Brown since the very beginning. In many ways, the early image of the brand — its tone, its identity — was shaped through his perspective.

Today, he continues his work between his own label, Rukpong, and his role at Yves Saint Laurent.

For him, London Brown exists not only as memory, but as something ongoing — occasionally reappearing through quiet collaborations, including a pair developed for his personal runway.

Neung — The Store Manager

Since graduating in fashion, Neung has been with London Brown from the very beginning of her working life.

Over the years, she has become a familiar presence to many — often the first person customers meet, and sometimes the one they remember most. Some still recall seeing her in the early days, when both she and the store were just starting out.

More than a decade later, she remains at the front of the experience — still finding a quiet sense of joy in the rhythm of welcoming people in, day after day.

For her, London Brown is not just a place of work, but something that has grown alongside her.

Heng — The Aesthetic Curator

Heng is the founder of Back in Time 94s, a space known for its careful curation of objects and atmosphere — shaped by his own sense of taste.

He first encountered London Brown as a student, more than a decade ago. What began as an early interest has remained — carried forward into the way he dresses, and how he chooses to present himself.

Over the years, he has returned not just as a customer, but as someone who engages with the process — often exploring customizations as a way to express his own point of view.

Some things, however, have stayed the same. His first pair — a dark brown double monk strap — is still with him, worn through time.

Toey & Peow — The Creative Couple

Toey and Peow first came to know London Brown during their student years.

At the time, it was something they approached slowly — setting aside what they could, just to own a pair. There is still a photograph from those days: the two of them, standing in front of the store in Siam Square, captured in the early language of Instagram.

More than a decade later, much has changed. They have grown — in work, in life, and with each other.

And yet, when it came to their wedding, they returned to London Brown once again — choosing to wear it on the day that marked something new.

For them, the brand is not just something they discovered early on, but something that has remained — quietly present, across time.

Poon — The Fashion Perspective

Poon, also known as “Anna”, first encountered London Brown at the age of eleven.

At the time, it came through her older sister — a first pair that marked the beginning of something she would carry forward. Growing up in an environment shaped by a strong sense of taste, she developed an early sensitivity toward clothing, materials, and form.

That curiosity eventually led her to Central Saint Martins in London, where she studied textile design. Years later, London Brown reappeared in her final thesis — not as something new, but as something that had always been there.

Now working within the industry, she returns not only as a customer, but as someone who understands the language behind what she wears.

Chin — The Real Estate Consultant

Chin first encountered London Brown during his university years.

His first pair stayed with him for over a decade — worn through different stages of life, until it eventually gave way to time. Recently, he returned to replace it with a new pair, not as a change, but as a continuation.

Over the years, he has developed a preference for making each pair his own — exploring different materials and combinations, shaping them to reflect something personal.

For him, London Brown is no longer something occasional, but something embedded — a part of his daily life, and one that continues forward with him.

Arm — The Cultural Writer

Arm, known to many as Arm Korakot, has long been part of Bangkok’s menswear conversation — through both writing and observation.

His relationship with London Brown traces back to his early years in fashion publishing during the 2010s. Over time, it became something more considered — not just familiarity, but alignment in taste and intention.

When the moment came for him to explore the formality of black tie, he turned to London Brown to develop a pair that reflects that world — grounded in tradition, yet adjusted for the present.

For him, style is not performance, but articulation — something shaped through language, and carried into what he wears.

Oki — The Founder

It may feel unusual to place the founder within this chapter.

But if there is one person who has been walking with London Brown from the very beginning, it is Oki.

What started shortly after graduation — at the age of twenty-three — has continued without interruption. Over the years, the brand has become a reflection of something personal: a long-standing interest in classic style, shaped in part by the way his father once dressed — with a quiet, effortless sense of elegance.

London Brown exists as an extension of that idea. One that has been refined over time — through repetition, through adjustment, and through a continued commitment to getting it right.

More than fifteen years on, and across countless iterations, he remains — still walking with it, every day.

Across each story, the details differ.

Different paths. Different moments. Different reasons for returning.

And yet, something remains consistent. London Brown has never been about a single point in time. Not a season, not a trend, not a fixed idea.

It moves — slowly, quietly — alongside the lives that wear it.

Some arrived early.

Some returned later.

Some never really left.

But all, in their own way, continue forward.

And perhaps that is what defines it best. Not how it began, but how it continues.

Because the things that last are never still.

Classics That Never Get Old — Because We’re Still Walking.